QBE

Delivering the digital vision for one of the world’s top insurance companies.

QBE Insurance Group is one of the world’s top insurers, providing services in over 150 countries.

We have been working with QBE since 2016, to help deliver the European division’s digital vision.

The relationship started with the proposition ‘Business insurance from every possible angle’ and taking this concept to create a fresh, modern and responsive website built on the Umbraco platform.

Key objectives

Simplify the user experience to improve the productivity of website visitors and the marketing department at QBE.

Create a central hub for customers and prospects to engage with thought leadership content.

Increase the conversion of leads from the website.

Provide QBE European Operations with total flexibility to release content on the site in a timely manner.

Produce a technology roadmap to deliver maximum value in as little time as possible.

Impact & results

We replaced a time-consuming and complicated user experience and CMS with a new platform to make users lives easier. Customer feedback and results from data has been very positive.

80%

Uplift in users to the site

138%

Increase in engagement with content