Launching a new smartphone with social media

Digital Marketing, Social Media

The Brief

As part of a multi channel campaign, Nokia required a social hub to help launch the Nokia 925, a phone that is renowned for its spectacular sharpness in low-light capabilities.

The Solution

Nokia sent 15 units to secret locations around the UK. Each night at 9:25PM each and every 925 snapped a photo at every location.

We created a Facebook competition application that allowed consumers to guess the location of the phone in real time whilst engaging and sharing Nokia content.

The Impact

Hugely successful campaign, driving an intense 2 weeks of competition entries and significant awareness and data capture to help drive sales.