Launched in S/S 2017, Kture is a fast growing high-fashion platform dedicated to showcasing only the newest arrivals in luxury women’s fashion in one place. Kture is a partnered with the leaders in fashion retailing (including Farfetch, Net-a-Porter and SSENSE), resulting in being the first to know when the latest products become available.
Our task was to help develop a brand identity for Kture and launch them into the luxury fashion community.
Creating a unique identity for the online luxury market.
While the luxury industry has flourished within the digital sphere, it has become a highly saturated market, with many new brands struggling to make and impact. Our mission was to help Kture develop a unique identity that reflected their business proposition and would resonate with affluent consumers.
Through audience profiling and in-depth market research we proposed to Kture a clean and contemporary look and feel that played with the constructs of luxury. Once established, we infused this identity through the brand’s digital assets (i.e. website, social media and newsletters).
A technically articulate website
The next step of the project was to build a truly unique website. As part of the business strategy we needed to enable the website to aggregate new luxury products from Kture’s retail partners. The site had to be intelligent enough to only collect information on certain brands and products, whilst being able to filter out any duplicates.