Harrods Interiors

Launching a new business for a luxury retailer

Brand Positioning, Consultancy, SEO, Technology, User Experience

The Brief

Harrods Interiors is the interior design division of Harrods. The business is known for providing a high-quality, bespoke service for high-tier individuals.

Simplicity Partners were recommended to help Harrods  launch the interior design business online.

The business required brand positioning, online proposition and digital brand strategy.

The Solution

A brand strategy workshop was held, designed to achieve business and brand objectives as well as stakeholder consensus on issues or decisions that result in strategic advantage.

Opportunities were unearthed to help with the brand positioning, messaging, customer experience and marketing approach.

We worked with the team at Harrods to develop persona’s and a customer journey map which influenced the brand website strategy, search marketing and content approach.

We delivered a simple and seamless user experience, enabling customers to find the right information based on their wants and needs.

80%

Increase in new site visits

200%

Increase in dwell time