Defining the future of travel marketing

Defining the future of travel marketing

The modern travel sector sits at a time of unprecedented change and opportunity. The emergence of Online Travel Agencies (OTA’s) and third-party booking engines has thrown the travel arena into a state of flux, as brands scramble to increase direct-bookings and deliver a world-class customer experience.

Amidst these seismic shifts exists an array of tangible incentives and intelligent strategies which brands can use to combat the threat of OTA’s and third-party booking engines. As we dissect the current state of travel, we’ve produced the following white paper to lay the face of the industry bare, analyse compelling trends and arrive at a comprehensive conclusion that will aid brands across the world.