Despite the multitude of benefits it can offer, many B2B companies are yet to adopt a comprehensive eCommerce strategy or framework as part of their digital activity. In fact, according to World Business Review, only a third of B2B firms have fully-fledged eCommerce capabilities.
These companies are potentially losing out on revenue and improving customer satisfaction. Furthermore, they run the risk of losing business to competitors who are investing more time and money into their own eCommerce functionalities.
The only way to stay ahead of the game is to develop an eCommerce platform and strategy that meets new customer expectations. This means taking influence from B2C industries, who are increasingly using the latest technology to enhance user experiences. These types of business are embracing innovations like chatbot technology and personalised content/communications to enhance the customer journey and improve user retention. This means more advocacy and greater revenue!
To discover how your business can provide prospects and customers with a quality, innovative and engaging eCommerce experience, we have created this handy eCommerce marketing strategy guide.
You can access your free guide using the form below.
If any of the topics discussed in the guide resonate with you, you can reach out to our team of marketing and technology experts to explore this subject in more detail here.